Depending on vehicle type and design, the cost of big screen truck varies. For instance, with long term vehicle wrap vinyl, putting logos and contact information on truck doors can run a few hundred dollars while a full wrap on a large very large van can be thousands (and of course there are a million options in between).
The amount you plan to spend on branding your fleet, turning it into a marketing machine is a meaningful investment. By looking at the relative advertising value of a vehicle wrap, it helps marketers and fleet managers determine the return on investment they get compared to other forms of media advertising.
More Impressions And Lower Costs
As an owned media, vehicle wraps advertise 24/7 at their owner's disposal and create impressions wherever they go. Statistics cited by mentioned that a typical big screen truck creates 10 million impressions a year, 14 million for big screen trucks with reflective graphics, and 16 million for local delivery vans. On average, vehicle graphics generate 101 impressions per mile. Media measurements performed by Geopath (formerly known as the Traffic Audit Bureau) discovered the number of daily impressions vehicle wrap make to be between 30,000 to 70,000.
This article comes from rivetingwraps edit released