The Solution and Activation of Exhibition Truck

The inspiration for the activation was born out of previous large-scale European touring exhibition truck projects that we had developed for other clients.

Hydraulic decks and self-contained walls travelled within the exhibition truck and were built out at each location, thereby tripling the footprint of the vehicle body.

Modular internal walls for future-proofing and return on asset investment were fundamental to the design and execution.

Display elements and demo BBQ’s were safely and securely stored within the exhibition truck for transportation to both minimise the need for additional ancillary support vehicles and to streamline the activation and staffing numbers.

A system was put in place to ensure that attendees pre-booked timeslots and they were also guided through the customer journey by dedicated Weber event assistants.

Once built the exhibition truck had 60sqm+ exhibition floorspace to showcase Weber’s brand new product range for B2B customers.

The exhibition truck was finished to extremely high specifications with brand colours, logos, hero artwork and modular track lighting throughout the internal space.

Alongside the exhibition truck there was also a dedicated hospitality marquee structure and separate internal back of house area.

Once customers had exited the exhibition truck, they were treated to live cooking demonstrations and samples from chefs in dedicated branded demo tents showcasing and utilising the new BBQ product range.

This article comes from wesa edit released