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Is mobile advertising effective?

Source:JHheater Release date:2021-10-29 Views:185 Share it to:
Mobile ads are the advertising world’s answer to a consumer world that is hooked on to their phone screens or mobile gadgets. In layman terms, it is the type of product/services advertisement technique that you see on your smartphones.

Mobile phone advertising can occur as text-based ads, banner advertisements, videos or even as mobile games. 

Considering the average screen size of mobiles, the advertisements are optimized to fit into a smaller display area. 

Mobile advertising is essentially a part of mobile marketing using traditional techniques and strategies to collect data. This may include consumer profiles, demographics, habits, preferences, etc. 

So instead of going out and reaching your markets on the physical level (posters, banners), mobile advertising makes use of the popularity of smartphone devices. 

The invention of mobile advertising has been revolutionary when it comes to marketing campaigns. Its reported benefits include a surge in customer engagement rates, cost-effectiveness, personalized consumer relationships, and social media friendliness. 

This article comes from mobileads edit released
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