A successful marketing campaign is one that is extremely effective with its goal of spreading the word on a business or brand. According to recent studies, mobile billboard trucks and other advertising vehicles are extremely effective when it comes to driving sales.
Yes, standard billboards and other traditional means of advertising still get the job done, but mobile advertising trailer is statistically much better for promotions. With advertising effects that beat out the competition, it is no wonder that these types of ads are the new medium that JCT turn to for a successful sales campaign. Mobile Advertising brings you some of the latest and greatest stats that truly show the advantage that businesses gain when using billboard truck advertising to promote their brands.
Mobile Billboards are Twice as Effective
According to research from Product Acceptance and Research Inc. mobile billboard trucks are twice as effective as standard billboards when it comes to driving the sale of a product. Some companies in this research even saw increases of sales of up to 107 percent.
With this advertising method, your business is able to reach more people than it could with a billboard on the side of a highway.
People Recall Your Message
The Transportation Advertising Council recently found that messages on mobile billboard trucks have a 97 percent recall rate with customers.
Using this style of advertising, consumers are more prone to recalling not only the specific advertisement, but the location of the advertisement.
Mobile Advertising Trailer is Cost Effective
In today's economy, saving money in a business is key. Many companies out there find themselves sinking money into traditional methods of advertising with little to no results at times. Through the use of a billboard truck or glass cube display, you can see significant cost savings and get your money's worth. You don't have to worry about paying a company to put up a large, expensive billboard or paying for air time on a channel that people might not be watching.
People Like to Hit the Road
According to Arbitron Inc. the average American reports spending 15 hours a week in the car. Keep in mind this is as driver or passenger. With this many people in on the road a week, you have a major advantage to get your message across. In-car audiences are key to driving your product sales. Think about how many static billboards you have driven past and not given a second thought to. Using a mobile billboard truck or display cube, your brand can keep up with drivers on the road and place your message in their immediate memory.
You are in Control
Ad campaigns are typically a stop and start method. Things can change on a dime and it is your responsibility as a business owner to take control and make those changes. With radio or static billboard ads, these changes can be costly and put you out of control when it comes to steering your ad campaign in the right direction.
Using an advertising campaign on wheels, these changes are much easier to make and you have more control over what content is placed in front of your audience.
This article comes from texasmobileadvertising edit released