What are the Different Types of Mobile Billboards?

Mobile billboards are an essential tool for advertisers to create a direct response between consumer to business. Compared to statuesque, yet subservient, static billboards, mobile billboards have a higher conversion rate, a lower CPM, and a higher recall rate. And they’re constantly on the run! In order for advertised companies to increase their revenue and sales, their outdoor advertising choices must be impactful and remain substantial. A reliable number of impressions garnered, high levels of conversion, and uniquely targeted demographics are three reasons why advertisers choose mobile billboards. According to a study performed by Nomadic Genius, 80% of people from a 300 person group correlate conversion with increased sales. This connection speaks volumes about action-based advertising, which is what out-of-home campaigns on mobile billboards seek to do.

So we know that mobile billboards are meant for consumers to see and take action, by simultaneously being redirected to targeted ads, but what are the varieties of these OOH powerhouses? Truckside advertising, vehicle wraps, digital mobile billboards, and trailer billboards are all forms of moving billboards that have the ability to reach consumers and form direct responses. Let’s unpack the advantages and disadvantages of each, and see whereabouts these mobile billboards are most commonly dispersed. This will allow you to narrow down your ad choice and tailor your OOH campaign to give you the most effective results.

Truckside Advertising

This form of mobile billboard is typically two- or three-sided and placed on trucks already transporting goods, not necessarily affiliated with the advertised product, that are rented by mobile billboard companies. The ad is typically plastered on the truck by use of vinyl material. These mobile billboards are able to drive around for as many hours as desired, and can also be equipped with LED lighting making them visible during nighttime/early morning. Depending on the mobile billboard provider, truckside advertising may also allow for a “showroom”, meaning that the truck’s panels can be replaced with glass allowing for viewers to see inside, creating a 3D effect. Furniture and other products can be staged inside in order to maximize consumer interest by displaying a life-size product line. Truckside advertising is most commonly found on busy highways in major cities like Toronto, New York, Chicago, and Los Angeles.
 
Vehicle Wraps

Whether partially or completely covered, vehicle wraps are a mobile billboard that work to promote a product/service on the exterior of a smaller vehicle. However, the TTC uses vehicle wraps on their large streetcar often times to display an upcoming flick or eccentric product creation. Vehicle wraps can be painted on the vehicle itself, but more likely they are constructed with vinyl sheets. They are most commonly seen on promotional cars driving through busy cities, or on public transit like buses and streetcars on direct travel routes.

Digital Mobile Billboards

These are the future of outdoor advertising because they combine modern technology with traditional messaging. They can be mounted on trucks or trailers to display still ads or little commercials that intrigue people passing by. Digital mobile billboards typically show many ads at specific time intervals. The content continually changes. Using LED lighting and TV screening, digital mobile billboards can be found in highly populated places like outside sporting events, at city fairs, and top tourist destinations to draw crowds of attention.

This article comes from movia edit released