The Outdoor LED Display Board Challenge

outdoor LED display board.

Outdoor LED display board has replaced printed roadside billboard advertising and static outdoor signage. Today, brand owners and ad agencies rely on outdoor LED display board and video walls to deliver their message to the public. This new advertising medium is commonly called, “digital out-of-home” (DOOH).

DOOH advertising has become the fastest growing digital signage segment, with digital menu boards coming in as a close second.

Advancements in technology and improved manufacturing efficiencies have helped bring down the cost of outdoor LED display board. It’s why you see more digital signage outdoor LED display board along busy highways and on building facades.

Outdoor LED display board offers many advantages over static posters:

• They can cover very large areas creating a near-unlimited canvas for your message..
• They can be viewed during the day or night..
• They can display motion graphics and video content..
• They share common digital signage characteristics. For example, display a stream of content with targeted messaging, or trigger notifications on-demand..
• They can be installed in high-traffic areas and other places where printed billboards used to go.