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As the annual growth rate of Australia's outdoor advertising market exceeds 10%, traditional static billboards can no longer meet brands' needs for dynamic visual communication. In early 2025, a well-known event planning company in Australia partnered with JCT, a Chinese LED mobile display solution provider, to customize a 28sqm LED screen mobile trailer for national touring auto shows, music festivals, and city brand promotion activities. The project aims to leverage the flexibility of the mobile LED screens to cover core cities such as Sydney and Melbourne, with an estimated annual reach of over 5 million people.
Characteristics and advantages of LED screen trailer
High-definition display effect: This 28sqm LED display screen has the characteristics of high resolution, high contrast and high refresh rate, which can present clear, delicate and realistic images and video pictures. No matter in sunny day or bright night, it can ensure accurate information transmission and good visual effect, attracting the attention of passers-by.
Powerful Function Design: The trailer is equipped with advanced hydraulic lifting and rotating systems, allowing the LED screen to freely adjust its angle and height within a certain range, achieving a 360-degree seamless display that meets diverse needs for different venues and events. Additionally, the trailer offers excellent mobility and flexibility, enabling it to move freely in various settings such as city roads, squares, and parking lots, facilitating advertising and information dissemination anytime and anywhere.
Stable Performance: High-quality LED beads, electronic components, and structural materials are used to ensure the stability and reliability of the device in long-term operation and complex outdoor environments. It features water resistance, dustproofing, and shock resistance, making it adaptable to Australia's varied weather conditions such as rain and strong winds, ensuring the normal operation and longevity of the display.
Environmental and Energy-saving Features: LED displays have the characteristics of low power consumption and high efficiency. Compared to traditional advertising lighting equipment, they can effectively reduce energy consumption, meeting Australia's promotion requirements for environmentally friendly and energy-saving products. In addition, the trailer has fully considered environmental factors during its design and manufacturing process, using eco-friendly materials to minimize environmental pollution.
Challenges and responses in the transportation process
Strict inspection: In order to ensure that the import standards of Australia are met, relevant enterprises have carried out strict quality testing and certification work on trailers and LED display screens in advance, including CE certification and other international certifications, so as to meet the strict requirements of Australia for imported products.
Complex transportation process: The long-distance transportation from China to Australia involves multiple stages, including land transport to the port, sea transport, and customs clearance and land transport within Australia. During the transportation process, JCT Company carefully selected professional logistics partners and formulated detailed transportation plans and packaging schemes to ensure that the equipment was not damaged during transit.
The effect and influence after operation
The embodiment of commercial value: After the 28sqm LED screen trailer was put into operation, it quickly garnered significant attention in the local market. Its unique large screen and flexible mobility have attracted many advertisers and event organizers. By showcasing in bustling commercial areas, tourist attractions, and sports venues, it has brought about notable brand promotion effects and commercial benefits for clients, enhancing advertising value and market competitiveness.
Promoting Technical Exchange and Cooperation: This successful case has built a bridge for communication and collaboration between both parties in the field of LED display technology. Australian customers and partners can gain a more intuitive understanding of China's LED display technology levels and development achievements, fostering deeper cooperation in areas such as technology research and development, product application, and market expansion. At the same time, it also provides valuable experience and reference for Chinese companies to further expand their presence in the Australian market.
The 28sqm LED screen trailer has successfully arrived in Australia and put into operation. The successful implementation of this project is another technical verification of China's "smart manufacturing going overseas". When the screen crosses the ocean and lights up the streets of a foreign country, the way brands and cities talk is being redefined.
