Now that most of us are officially mobile-first internet users, how is the mobile advertising industry responding? According to eMarketer, in 2018 68% of digital media time was spent on mobile, 4% up from the previous year, largely driven by smartphone app usage (consumers spend 90% of their time on smartphones in apps, according to […]
Mobile Advertising, as the words suggest, is the type of advertising with mobile devices like mobile phones as a media. An increase in the number of users has made the advertisers to focus more on mobile phones rather than on TV or PC. The shift of online activities from laptops to more convenient hand held […]
Mobile advertising is the communication of products or services to mobile device and smartphone consumers. The mobile advertising spectrum ranges from short message service (SMS) text to interactive advertisements. Mobile advertising is a subset of mobile marketing. Mobile advertising targets users according to specified demographics. Mobile networks identify related mobile profiles and preferences and displays […]