Mobile Advertising, as the words suggest, is the type of advertising with mobile devices like mobile phones as a media. An increase in the number of users has made the advertisers to focus more on mobile phones rather than on TV or PC. The shift of online activities from laptops to more convenient hand held mobile devices is a boost to mobile ADs.
A larger audience
There are very few people who don’t use mobile phones these days.
It is a matter of prestige to own at least one phone. This means that more people have access to mobile ads. In short, mobile advertising has a wider reach compared to other devices.
Lower click rate
It is found that the click rate of mobile ADs is lower than that of desktop advertising. It is a human tendency to click on attractive ads popping up on the screen. This is highly profitable for the advertisers who try to make them as impressive as possible.
Cost-effectiveness
As compared to other means, mobile advertising is highly cost-effective. It requires no additional charges in the form of printing the ads. These ads speak for themselves in the user’s hand!
Anytime, Anywhere service
Unlike laptops and desktops, mobiles phones can be carried anywhere a person goes. The advertisers need not be concerned about the time and location as these ads have better visibility.
Get instant response
One important plus point of mobile phones is that it is always on and present with the users. Since, the ads reach them in real time the response of the users is obtained instantly. The advertisers get to know whether the users clicked their ads or not which gives them better opportunities to improve.
Better relationship with customers
As mentioned in the previous point, there is a quick response from the users. This helps the advertisers to customize the ads according to the specific nature of the user. Eventually, they get to know the customer better which helps in increased business and better relationship with them.
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