Tag: Mobile Advertising

When it comes to mobile advertising, reaching the right audience is essential for maximizing the effectiveness and ROI (Return on Investment) of your campaigns. Here are some strategies and considerations to help you target the right audience in mobile advertising: Define your target audience: Clearly identify your target audience based on demographics, interests, behavior, and […]

Studies show we are spending more time than ever before in our cars. A significant amount of shopping occurs on the way home from work. Consumers report these purchases are contemplated during the day. As such, mobile advertising has such a big influence on shopping and purchasing while people our out of their homes.

Broadly, mobile advertising is a way for marketers to reach consumers on mobile devices with information about their products or services. That text you got from a department store? Mobile advertising. An ad you saw while reading the news? Mobile advertising. What about that new product you spotted while playing your favorite mobile game? Yep, […]

What is Mobile Advertising? By definition, mobile advertising refers to any form of advertising that appears on smartphones and mobile devices such as tablets and e-readers. It includes all the interactive channels that are used by the advertisers to communicate or promote brand information, news or offers, through mobile devices or networks. Mobile advertising can […]

A big part of ad spends (87%) was directed to mobile programmatic video ads from total mobile video ad spending in 2019. This proves that marketers rely on mobile advertising technologies to promote their products online now more than ever before. As people tend to spend more time with their smartphones, the advertising market tailors […]

While smartphone ownership alone makes mobile advertising worth investing in, social media lends even more credence to the business practice. Simply put, a lot of people engage in social media these days. Facebook alone reports that 2.07 billion people are active each month on their social network. If you look at all social media sites […]

Now that most of us are officially mobile-first internet users, how is the mobile advertising industry responding? According to eMarketer, in 2018 68% of digital media time was spent on mobile, 4% up from the previous year, largely driven by smartphone app usage (consumers spend 90% of their time on smartphones in apps, according to […]

Mobile Advertising, as the words suggest, is the type of advertising with mobile devices like mobile phones as a media. An increase in the number of users has made the advertisers to focus more on mobile phones rather than on TV or PC. The shift of online activities from laptops to more convenient hand held […]

Mobile advertising is the communication of products or services to mobile device and smartphone consumers. The mobile advertising spectrum ranges from short message service (SMS) text to interactive advertisements. Mobile advertising is a subset of mobile marketing. Mobile advertising targets users according to specified demographics. Mobile networks identify related mobile profiles and preferences and displays […]