When considering a mobile billboard investment, it is important to do your own research.
There are several factors to be taken into consideration but you need to find one that will ensure your advertisement will be viewed by a maximum number of people. Mobile billboards are invariably most effective when placed in large cities and routed through busy highways and other high traffic areas.
If your location is not thought out strategically, it may not be worth it because not enough potential customers will view your ad.
Also, when you find a routing where you think your mobile billboard will work best, find out if other businesses have previously succeeded doing the same in that area.