For small business owners, branding can be an expensive and time-consuming task. But it doesn’t have to be this way. Investing in fleet branding makes it easier and more affordable for you to get your company’s name in front of your target audience. That’s because, with a custom-designed layer of vinyl installed on the outside of your business’s vehicle advertising, promoting your name becomes as simple as driving around town to and from scheduled service calls.
Vehicle wraps transform your fleet of service vehicle advertising into powerful marketing tools. By putting your brand on wheels, your business can pick up tens of thousands of impressions per day. Depending on traffic volume and location, just one of your vehicle advertising has the potential to be seen by 30,000 to 70,000 people each day. Vehicle wraps also broaden your brand exposure across a larger geographical area, reaching a wider audience. This includes customers of all ages, genders, backgrounds, incomes and professions.
Fleet branding is effective even when your truck is parked. With your company gaining exposure 24 hours a day, seven days a week, lead possibilities will be off the charts. Best of all, mobile advertising allows your brand to gain traction without revving up costs. In fact, vehicle wraps have proven to deliver the lowest cost-per-impression of any form of advertising, which is why they’re the preferred choice for small and cost-conscious businesses.
Cost isn’t the only reason truck advertising is the preferred marketing method for small businesses. Unlike print, TV and radio ads that expire or become dated, fleet branding is evergreen—a single investment that lasts for years. As time passes, a wrap’s effectiveness doesn’t fade, continuing to attract potential customers as successfully as it did the first day your vehicle advertising hit the streets. Plus, with vehicle fleet wraps, you can outfit as many vehicle advertising as your business’s budget allows at the outset. Then, as finances permit, you can add more wrapped vehicles to your fleet.
Vehicle wraps have other benefits. The vinyl protects your vehicle advertising from wear and tear caused by road debris and weather, too. Plus, dents or scratches in the vinyl can be repaired instead of repainting the exterior of your vehicle advertising.
This article comes from kickcharge edit released