{"id":311,"date":"2020-09-24T07:31:35","date_gmt":"2020-09-24T07:31:35","guid":{"rendered":"http:\/\/www.jctruckads.com\/blog\/?p=311"},"modified":"2020-09-24T07:31:35","modified_gmt":"2020-09-24T07:31:35","slug":"mobile-advertising","status":"publish","type":"post","link":"https:\/\/www.jctruckads.com\/blog\/2020\/09\/24\/mobile-advertising\/","title":{"rendered":"Mobile Advertising"},"content":{"rendered":"<p>Now that most of us are officially mobile-first internet users, how is the mobile advertising industry responding? According to eMarketer, in 2018 68% of digital media time was spent on mobile, 4% up from the previous year, largely driven by smartphone app usage (consumers spend 90% of their time on smartphones in apps, according to eMarketer\u2019). It\u2019s no surprise then that <span style=\"color: #ff6600;\"><strong>mobile advertising<\/strong><\/span> spend has soared. The latest figures from IAB US show that in 2019, mobile ad spend grew by 38% (from the previous year) to reach a whopping $100 billion.<\/p>\n<p>Mobile advertising can include anything from video ads and mobile website display to in-app ads. The very nature of mobile (as a personal device) calls for a personalised approach with precisely targeted advertising campaigns for the best return on investment. And, a number of mobile advertising companies have emerged to support this trend.<\/p>\n<p>According to 2016 IAB UK study, 66% of marketers believe location-based advertising is the most exciting mobile opportunity. Advertisers can now personalise their messages to people, in real time, based on their current location. This is why in-app advertising works so well.<\/p>\n<p>This article comes from businessofapps edit released<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now that most of us are officially mobile-first internet users, how is the mobile advertising industry responding? According to eMarketer, in 2018 68% of digital media time was spent on mobile, 4% up from the previous year, largely driven by smartphone app usage (consumers spend 90% of their time on smartphones in apps, according to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"hide_page_title":"","footnotes":""},"categories":[47],"tags":[68],"class_list":["post-311","post","type-post","status-publish","format-standard","hentry","category-news","tag-mobile-advertising"],"_links":{"self":[{"href":"https:\/\/www.jctruckads.com\/blog\/wp-json\/wp\/v2\/posts\/311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jctruckads.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jctruckads.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jctruckads.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jctruckads.com\/blog\/wp-json\/wp\/v2\/comments?post=311"}],"version-history":[{"count":0,"href":"https:\/\/www.jctruckads.com\/blog\/wp-json\/wp\/v2\/posts\/311\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.jctruckads.com\/blog\/wp-json\/wp\/v2\/media?parent=311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jctruckads.com\/blog\/wp-json\/wp\/v2\/categories?post=311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jctruckads.com\/blog\/wp-json\/wp\/v2\/tags?post=311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}