YES- and with great results! According to the Outdoor Advertising Magazine, outdoor mobile billboards have as high as a 97% recall rate. As opposed to traditional billboard advertising, mobile billboards have the power to attract more people on the move. Compared to static billboards, the mobile choice provides advertising to people who may have missed it the first time. Mobile billboards are usually the one, prime message seen in an area that isn’t cluttered by ten other billboards. This means people will pay more attention to the mobile message because their heads aren’t being filled with a number of other advertisements.
The American Trucking Association reported that 91% of a targeted audience noticed the message and visuals on mobile truck advertising. From that statistic, it is not hard to tell that the reach of mobile billboards exceeds greatness. Let’s examine the ways that mobile billboards are effective and the factors that come into play when choosing to advertise on mobile.
The Benefits of Mobile
Compared to 58% of people able to recall an ad from their phone or on the internet, the 97% able to recall an ad from mobile billboard advertising is truly significant. This is why it’s working so well:
You Can’t Look Away
A large proportion of advertisements are dismissed by audiences, especially when those ads live in places with an escape button nearby. Internet ad blocking has risen by 90% in only one year, and people reading print can easily flip the page with an advertisement splat on it. Whatever the case is, ads that aren’t mobile lose the attention of potential consumers.
Mobile advertisements aren’t easy to miss, as they immediately grab people’s focus because they live in the outdoor environment where everyone must be aware of their surroundings. Looking both ways before you cross the street might just result in noticing a mobile billboard, and remembering the message listed on it. Regular poster panels or LED digital displays make for a noticeable mobile ad that will be effective for grabbing, and hopefully keeping, people’s attention.
This article comes from movia edit released