Moving LED advertisment has replaced printed roadside billboard advertising and static outdoor signage. Today, brand owners and ad agencies rely on moving LED advertisment and video walls to deliver their message to the public. This new advertising medium is commonly called, “digital out-of-home” (DOOH).
DOOH advertising has become the fastest growing digital signage segment, with digital menu boards coming in as a close second.
Advancements in technology and improved manufacturing efficiencies have helped bring down the cost of moving LED advertisment. It’s why you see more moving LED advertisment along busy highways and on building facades.