Mobile advertising is a subset of mobile marketing that’s 30% more effective than traditional internet ads. It delivers targeted ad content specifically designed for devices like smartphones and comes in a variety of formats including mobile web, in-app advertising, and more. As technology evolves, new strategies for reaching customers on mobile are constantly being developed.
Why Is Mobile Advertising Important?
Traditional advertising methods like television commercials and static desktop messages don’t have nearly the reach that they used to. By the end of 2017, more than 22.2 million adults in the US cut the cord, eschewing traditional commercial-based cable for streaming services.
Additionally, these same consumers are spending most of their internet time on their phones and tablets, rather than desktops and laptops. According to a report from MetrixLab, “mobile now represents a majority of digital media consumption,” with time spent on these devices outpacing the daily screen time given to computers.
To further drive home the importance of mobile advertising, nearly 80% of Americans owned smartphones as of early 2018. That’s a lot of eyeballs on those screens–it would be foolish not to tailor advertising campaigns to reach them.
This article comes from tapjoy edit released