While the digital displays used in LED billboards are useful, the technology doesn’t just stop there: upgrading your traditional moving billboard to digital allows for the implementation of numerous smart moving billboard technologies.
Beacons, a low powered Bluetooth technology used to push notifications to a wide variety of mobile devices, are something that are currently being utilized alongside digital advertising efforts.
As an example of this functionality, consider this scenario: on your daily commute on the bus, one of your stops is near a moving billboard of some sort (big or small), that is displaying a digital advertisement for a local eatery.
With beacons, the digital moving billboard will be able to push a notification about a deal or promotion (like free ice cream) to a nearby smartphone under certain circumstances. Additionally, the beacon will also be able to keep an accurate account of how much foot traffic the moving billboard is currently receiving, as the technology can track the movement of Bluetooth enabled devices as they pass by.
These implementations provide businesses with an opportunity to reach commuters in a brand new way while at the same time increasing the effectiveness of their outdoor advertising efforts.
This article comes from landmarkdividend edit released