People easily and often switch TV channels and radio stations in order to avoid commercials. They flip past print ads in newspapers and magazines and ignore banner ads on the web. Moving billboard is one media consumers can't tune out and don't seem to want to.
General Motors conducted focus groups to measure audience response and estimated over 90% of the occupants in adjacent vehicles notice graphic advertising on trucks. The majority of those surveyed expressed positive impressions toward the advertiser and the brand. Another study, by a research firm supported these findings in a recall test. Consumers said that when they saw moving billboard that they had an overall positive impression about the advertiser.
Whether you need to advertise a short-term event or get your business or product in front of a large audience in an ongoing campaign, the moving billboard will get your offerings in front of your target market for pennies on the dollar.
This article comes from rrdig edit released